How much money do bloggers make?
How much money do bloggers make? It’s a question that’s been coming up a lot recently: with the media carrying extraordinary claims about bloggers apparently making millions of dollars per year from their blogs, it’s not surprising that people are asking how much money bloggers make. I recently received this question from a reader:
I’m thinking of setting-up my own blogs (on topics unrelated to your own), and I was wondering if you would be able to give me a rough idea of how much money I could expect to make from Adsense each month? I hope you don’t think me rude for asking, but I’ve struggled to find realistic figures on the web; they all seem overinflated. How much money do bloggers make?
So, how much money DO bloggers make?
How much money do bloggers make?
To be completely honest with you, the answer to this question is that there is no single answer. I could tell you what I make every month from Adsense, but it wouldn’t give you any idea what you could hope to make from it because there are just so many variables to take into account. It’s also important to note that Adsense is far from the only method bloggers use to make money, and many people would argue that it’s far from the BEST method, either. For myself, I’ve used Adsense since I started blogging, and make a healthy living from it, however it’s not my only source of income: I also make money from affiliate networks, and from selling banner adverts on the site, while other bloggers make money from things like sponsored posts or offering services connected to their blog.
Regardless of HOW you choose to make money from blogging however, how much money bloggers make will depend to a large extent on things like:
1. The niche you choose for your blog
Put simply, some subjects are always going to be more profitable than others. In terms of Google Adsense, how much money bloggers earn per click depends on how much the advertiser is willing to pay for that click, and that, in turn, depends on factors such as how competitive the niche is, how many other advertisers are also paying for adsense adverts, what time of year it is, how well the economy is performing and too many other factors to list here.
Traffic is also a big factor when it comes to making money from blogging, and it’s clear that some topics will generate more interest and therefore more traffic than others. If you choose a very specialist subject to blog about, for instance, you may find that your earnings will be smaller, or will at least plateau more quickly than a more popular topic, which gives you the opportunity to reach a much larger audience.
How much money do bloggers make? How long is a piece of string?
2. How seriously you take blogging
At the moment I earn the equivalent of a full-time salary each month from my three blogs, but that’s because blogging IS my full time job. I spend at least eight hours per day blogging, and often much more than that – for instance, I’m actually writing this post on Sunday afternoon and scheduling it to go live on Monday. Of course, if you’ve done any freelance writing or blogging at all, then you probably don’t need me to tell you this, but it’s hard, hard work. Because there are so few barriers to entry with blogging, I come across a lot of people who think all they need to do is set up a few blogs, update them occasionally and then sit back and watch the money roll in. In actual fact, if you want to earn a full-time wage from it, you have to make it a full-time job.
How much money do bloggers make?
3. How long you’re prepared to keep on blogging, even when you see little or no rewards
My main earner is my fashion blog. It went online in August 2006, and we only started to see decent earnings from it once it had been online for around a year. For a long time, I had to keep on posting and promoting while seeing very little in the way from income from that blog, and that can be very disheartening – in fact, it’s the stage at which most people just give up. The reality is that most blogs take years to build a steady income, which is one more reason why it’s hard to answer the question, “How much money do bloggers make?”
How much money do bloggers make? It depends on what you blog about, how seriously you take it, and how hard you’re prepared to work
4. How much you know – or are prepared to learn – about promotion and search engine optimisation for your blog
As I said above, how much you earn from blogging depends to a great extent on how much traffic you receive to your blog. Blogging is not just about writing: to be successful at it, and to make money from it, you’ll need to know about how to promote your blog, and how to drive traffic to it, either through search engine optimisation, through use of social networks, or through using other promotional tactics, both online and offline. Promotion takes up a huge amount of your time, and how much you earn will depend on how good you are at it, or how much time you’re willing to invest in becoming good at it. You’ll also need to work out what the optimum number of posts you’ll need to write per day/week/month is in order for you to make the most from your blog – this is something that differs from blog to blog, and is something that you can really only learn through trial and error.
5. Ad optimisation and placement
Earning money from Adsense, or any other pay-per-click or affiliate network isn’t simply a matter or placing the code on your site and making money from it. I spend a huge amount of time every week tweaking my ad placements, and experimenting with different ad sizes, types, looks and colours, in order to make sure that they’re making us as much as they possibly can. I also spend a large amount of time analyzing our earning reports in order to try and establish what’s working for us and what isn’t. Again, how much you can earn from your blog will depend on where you place your ads, what they look like and how much effort you put into optimising their placement and appearance on your site.
In conclusion, asking “How much money do bloggers make?” is a bit like asking “how long is a piece of string?” The answer depends, not only on the individual blogger, but also on all of the factors above, and while it IS possible to make a good living from blogging, it’s very unlikely that you’ll make millions from it, unless you happen to get very lucky indeed. Don’t let that put you off, though: you’ll only find out how much money YOU can make from blogging if you give it a go!