Not quite so hot-on-the-heels of Elle UK.com's 50 Beauty Heroes, comes the list of all lists: In Styles Best Beauty Buys 2009.
It's out now (along with In Style magazine, natch), and if you simply can't wait to get your hands on a copy (or are currently snowbound and unable to get to a newsagent!) an abridged 10 product version can be found on their website.
Ok, so it's all very familiar; the same old 'faces', but this far and away remains the best run down of them all.
And, even though you can pretty much guarantee the big names that show up time and time again, it's like Christmas: it happens once a year, but you still get excited.
Or is that just me?