The End of an Era (and the start of a new one…)

So, you know the recession? The big, scary one that’s been keeping us all awake at night as we wonder what the future holds, and just how we’re going to pay for all those dresses we keep buying if it all goes badly wrong? THAT recession?

That would be the perfect time to decide to give up your last remaining freelance writing job and strike out on your own instead, wouldn’t it?

Oh. Good. Just checking.

Today I wrote my last ever post for Shoewawa, which, as some of you know, I’ve been editing for Shiny Media for almost two years now, and writing for it for even longer. (The post itself won’t go up until Tuesday, which is the end of the month, but like the Boy Scouts, I like to Be Prepared, so I wrote it today…) Shiny, as I said above,  was my last remaining freelance client. When I first launched The Fashion Police, in 2006, I was still writing for lots of different people. As the site grew, though, and we added Hey-Dollface, I gradually got rid of them one by one (“got rid of” in the sense of stopping writing for them, I mean. There aren’t ex-clients buried under my patio or anything. Well, not many of them…) until Shoewawa was the last one standing.

It’s always been a bit of a balancing act. To start with, obviously, I needed the freelance work to pay the bills, but as my own sites have grown, I’ve been more and more aware that if I want them to continue to grow, I would need to dedicate much more time to them, and that’s time I just haven’t had because it’s all been spent on the freelance stuff. Catch-22.

Now, though, I’ve decided that the time has come to jump off the ledge, basically, and go it alone.  It wasn’t an easy decision to make:  I mean, I’ve been being paid to write about SHOES, for God’s sake, and if there are jobs out there that are better than that, well, I don’t know what they are. I’ve also met some abssolutely amazing people through Shoewawa (Gemma, Erin, Fi and Emma, to name but four), and,well, it’s going to be a bit of a wrench to leave it after all this time.


I’m also really excited. You see, I never, ever wanted to have a “job”. I’m at my happiest when I can be my own boss, answer to no one but myself, and just generally make things up as I go along. Now, after an entire lifetime of working for other people, I’m going to be able to do that, and it honestly feels fantastic. I have lots of things planned: all of the sites in the Midas Media network will be moving to WordPress and getting a bit of a face lift, there’ll be various different features being added, and maybe even a new shoe-based project too, because clearly it would be too much to ask to expect me to stop obsessing about shoes.  Oh hell, no.

I will probably be panicking quite a lot, too. It’s only fair to warn you about that.

In the meantime, though, I’m going to mark the end of my time at Shoewawa in the most fitting way I can think of:  by buying shoes…


  • Diane says:

    Ah, I suspected this was coming when you said you soon wouldn't be as busy on a Friday soon! LOTS of luck, Amber – I am sure your blogs will be go on to even greater success now you have more time and energy for them, and recession or not, you have to do what'll make you happy :)

    Ps: You also met meeeee through Shiny! Well, I say 'met'…

    • Diane says:

      Pps: Please excuse my overuse of the word 'soon'. Soon.

    • Amber says:

      Thanks Diane – and God, yes, I did indeed meet you through Shiny, too! I feel like I've known you for much longer than that, though – maybe internet years are like dog years, or something! Also Linda, Keris, Alex, Kat, Mof, Orla – arrgh, I totally need to expand my list!

    • Amber says:

      Oh, and yes, this is why my Fridays are going to be easier from now on. Terry thinks I won't know what to do with myself, but hey, that's what Gossip Girl and 90210 is for!

  • Siany says:

    Your websites are excellent and I'm really excited for you! You're great at what you do and I can't wait to see what else comes out of Midas Media.


    <abbr>Siany´s last blog post..Design Porn: Madeleine Boulesteix</abbr>

  • Toni says:

    How exciting! I don't think the recession has really hit the writing industry, or at least not at my experience – I seem to be busier than ever. It doesn't surprise me at all that your sites are a success, I genuinely treat Hey Dollface as a kind of personal shopper when I have a yin to buy new make up. (But… you know, I don't treat YOU like a personal shopper, so I win points, yes? :D)

    I also just want to say I've noticed your novel progress thing ticking over 11,000 words. With that and the blogs, I'm kinda thinking you should market some kind "Motivation Milkshake". Cos whatever you're doing, it's working.


    <abbr>Toni´s last blog post..Not Getting Any Smarter</abbr>

    • Amber says:

      Thanks, Toni. I'm hoping the change will give me more time to work on the novel, but I seem to only be motivated in fits and starts with it, so we'll see… I have no excuses now, though :)

  • Tracey says:

    I found the most divine pair of Christian Louboutins yesterday that would be the perfect celebratory purchase. Red, covered platform, peeptoe. Okay I may have to go buy them for myself.

    Congrats on the big jump, it's going to be very exciting!

    <abbr>Tracey´s last blog post..The new red chair</abbr>

  • I'm so happy for you! That is truly an accomplishment, to shed the shackles and work for yourself. You'll do great, I'm sure. Looking forward to the "new" blogs!

    <abbr>Amanda Nicole´s last blog post..wednesday is bunny shelter day</abbr>

  • Erin says:

    Aww, I got a mention :) Indeed, you're one of my favourite perks from working at Shiny!

    You're going to be uberly successful – blogging empire, here you come!!! 😀


  • Erin says:

    p.s. What kind of shoes?

  • Fi says:

    Yay for you! And thanks for the shout out – I think you're pretty fab yourself. I hope the sites continue to grow, they are great so you deserve every success.

    (It's thanks to Shoewawa that I'm even here at all – I didn't have a clue about blogs and blogging until I saw Gemma in a magazine about 3 years ago.)


    <abbr>Fi´s last blog post..Review: Freedom From Eye Floaters e-Book</abbr>

    • Amber says:

      It's amazing how many people I've got to know through Shiny – I really do owe them a lot, because without them I'd probably never have started up my own sites. It's been a great experience :)

  • wendy says:

    I am really pleased for you. Having "known" you since your miserable, council working days, it's been wonderful to watch your journey – creating for yourself the job and life you want & deserve. And it's particularly impressive given the very tough things you and Terry have had to go through to get where you are today. Go Girl!

    • Amber says:

      Thanks, Wendy, I have to admit, it's a really good feeling: I just wish I could go back in time and tell my younger self it would happen one day!

  • Camilla says:

    *coughs* and me. What shoes did you buy?

    • Amber says:

      Of course, you too! Am actually amazed by how many friends I've made through Shiny, I hope I can stay in touch with everyone. (God bless Facebook and Twitter on that front!)

      Shoe purchase hasn't made yet: still narrowing it down, and trying to talk myself out of those polka dot beauties from Dune you posted about last week!

  • Selina says:

    As long as there is blogging about shoes in there somewhere all will be good!

    But seriously – you go girl!

  • Amy says:

    Good luck, I love reading your blogs and look forward to seeing what happens!

  • Jenny says:

    How exciting! Good for you Amber. I always enjoy reading your blogs. I'm sure they'll continue to grow.

  • Nina says:

    Wow, what an announcement :) This is so cool, congrats! I really hope this shift will help you accomplish your goals and dreams – we're happy if you're happy, don't forget that!

    And make sure to keep us posted about the shoe decision 😉

    Greetings from cold old Germany

    <abbr>Nina´s last blog post..The one where I almost got killed by an elephant</abbr>

  • I read Shoewawa everyday and am so glad I found out you have a personal blog as well. Yay! You've got a new fan for sure (you're also the reason I have bought so many shoes, grrr).


  • Selina says:

    I'm sure you'll be just fine though I will miss your shoe picks on Shoewawa. Have fun shopping for your new pair! x

    <abbr>Selina´s last blog post..NES Is Honoured!</abbr>

  • Chichi says:

    So sad to hear that yesterday was your last with Shoewawa. I’m glad that you are not leaving the blogsphere completely and more importantly you will still be talking about shoes just like I do over at my blog. the only difference being that I focus on ladies with large feet.

    Wishing you all the best.

    Chichi´s last blog post..Beano Cartoon Wedge Sandals in Red – Angeline Tournier

  • bob says:

    So Amber – I'm noticing the massive female skew of readers of your site, and I thought you might like one from a male reader – who by the way, is straight and a huge fan of your work. A couple of us started catching your site when it was avail on mobile through the Mobizines product. So, in addition to Maxim and footy sites, we all downloaded Shoewawa and became mega experts – hugely impressing our female friends with our knowledge. I have gotten so good at this that with one of my female friends, we can look in a window at 30 pairs of shoes, and instantly, I know the ones that she wants. Probably my personal faves are anything related to Jimmy Choo and of course, Mary Jane Mondays (see? I told you I read this!) As a result of this new found prowess, there are numerous young ladies in the office who are more than glad to come by and ask my opinion on shoes that they've bought!

    Best of luck to you in your new adventures – and I hope that you've enjoyed the love from this post! :-)

    PS – if you ever fancy a guy's opinion on a pair of shoes, feel free to send a note – I'll be more than happy to give it!

  • Sunehra says:

    Good luck! It must feel so great to be able to do this. I’m sure you will do great!

    Sunehra´s last blog post..Diagnosis: Writer’s Fear

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