The End of an Era (and the start of a new one…)

So, you know the recession? The big, scary one that’s been keeping us all awake at night as we wonder what the future holds, and just how we’re going to pay for all those dresses we keep buying if it all goes badly wrong? THAT recession?

That would be the perfect time to decide to give up your last remaining freelance writing job and strike out on your own instead, wouldn’t it?

Oh. Good. Just checking.

Today I wrote my last ever post for Shoewawa, which, as some of you know, I’ve been editing for Shiny Media for almost two years now, and writing for it for even longer. (The post itself won’t go up until Tuesday, which is the end of the month, but like the Boy Scouts, I like to Be Prepared, so I wrote it today…) Shiny, as I said above,  was my last remaining freelance client. When I first launched The Fashion Police, in 2006, I was still writing for lots of different people. As the site grew, though, and we added Hey-Dollface, I gradually got rid of them one by one (“got rid of” in the sense of stopping writing for them, I mean. There aren’t ex-clients buried under my patio or anything. Well, not many of them…) until Shoewawa was the last one standing.

It’s always been a bit of a balancing act. To start with, obviously, I needed the freelance work to pay the bills, but as my own sites have grown, I’ve been more and more aware that if I want them to continue to grow, I would need to dedicate much more time to them, and that’s time I just haven’t had because it’s all been spent on the freelance stuff. Catch-22.

Now, though, I’ve decided that the time has come to jump off the ledge, basically, and go it alone.  It wasn’t an easy decision to make:  I mean, I’ve been being paid to write about SHOES, for God’s sake, and if there are jobs out there that are better than that, well, I don’t know what they are. I’ve also met some abssolutely amazing people through Shoewawa (Gemma, Erin, Fi and Emma, to name but four), and,well, it’s going to be a bit of a wrench to leave it after all this time.


I’m also really excited. You see, I never, ever wanted to have a “job”. I’m at my happiest when I can be my own boss, answer to no one but myself, and just generally make things up as I go along. Now, after an entire lifetime of working for other people, I’m going to be able to do that, and it honestly feels fantastic. I have lots of things planned: all of the sites in the Midas Media network will be moving to WordPress and getting a bit of a face lift, there’ll be various different features being added, and maybe even a new shoe-based project too, because clearly it would be too much to ask to expect me to stop obsessing about shoes.  Oh hell, no. 

I will probably be panicking quite a lot, too. It’s only fair to warn you about that.

In the meantime, though, I’m going to mark the end of my time at Shoewawa in the most fitting way I can think of:  by buying shoes…