I’ll be honest: an Ed Hardy fragrance probably isn’t something I’d have gone out and bought for myself, because I’m just not an Ed Hardy kinda girl. That would’ve been my loss, though, because this fragrance isn’t anything like I expected it to be: I tend to think of Ed Hardy as a bit of a “rock chick” kind of brand, but as the pink bottle possibly suggests, this is a very girlie kind of fragrance. It goes on smelling super-sweet, but mellows to a softer, although still sweet scent, which has an impressive amount of staying power: I applied this at lunchtime yesterday, but could still smell it at bedtime.
A whole lot of fruit has gone into this fragrance: it has top notes of apple souffle, tropical mango, wild strawberry and ruby red grapefruit, so you won’t be surprised to hear that it’s fruity as well as sweet. I suspect it’ll be a little too sweet for some people, but I was pleasantly surprised by it.
This has been available in the States for a year now, but has now made its way to the UK, where it will be sold through outlets like Debehams, Superdrug and Harrods, with prices starting from £27.50 for the 30ml Eau De Parfum.