A couple of weeks ago I was sent some of the products from John Frieda’s new Luxurious Volume range, which, I’m sure it’ll come as no surprise to find out, is designed to help make your hair look fuller, thicker, and just better.
Now, this was interesting to me, because while my hair isn’t particularly thin, it IS very fine, fairly long, and poker straight, which means it can have a tendency to look a bit lank. Add in some lovely, greasy roots, and you get that attractive “plastered to the head” look, which these products are designed to help combat.
I’ve been using the Thickening Shampoo, Thickening Conditioner and Blow Dry Lotion from this range: I don’t tend to use styling products, but for those who do, there’s also a hairspray, mousse and thickening texture paste to try. The shampoo and conditioner are pretty much self-explanatory: they’re both very lightweight, and the shampoo is designed to strip away product build-up (which can weigh down your hair and make it look flat), while the conditioner strengthens, repairs, detangles and reduces static.
This last point was particularly interesting to me, because I’ve been having a huge problem with static recently, as I quite often do at this time of year, and I’m pleased to say that these products have really helped tackle it. I wouldn’t say they make my hair look thicker, but it does feel much smoother after use, and there are no tangles at all. The greasiness that’s the bane of my life is also much more manageable when I use the shampoo, so so far, so good.
The real triumph of this line, however, is the Blow Dry Lotion. This is sprayed onto the hair (concentrating on the roots) before blow-drying, ideally with the head upside down. I’ve used it several times now, and each time I’ve been really impressed with the results: as soon as I flip my head the right way up, I can see a definite improvement in volume around the roots – so much so, in fact, that the short bits of my “fringe” are generally sticking straight up in the air, and I have to put some water on them or get out the straighteners to make them sit flat.
Because of the aforementioned greasiness, I generally avoid using anything AT ALL on my hair after washing, especially on the roots, because I always worry it’ll just weigh the hair down and make it look even greasier. That hasn’t been the case with this product, though: like the shampoo and conditioner it’s very lightweight, and can’t be seen in my hair at all – whew!
This range is available from all of the usual suspects, and Superdrug are currently selling it with prices starting from £3.99. Take a look here for details.