Review: Lancome Hypnose Drama Waterproof Mascara

Brace yourselves, readers: I think I may have found a mascara I like even more than Lancome L’Extreme.

I know, I didn’t think it would ever happen either: trust me, I’m as surprised as you are, although you’ll probably be a little less surprised to know that the knew King of the Mascaras (perhaps) is also by Lancome, who continue to reign supreme as the Supreme Rulers of All Mascara. At least as far as I’m concerned.

Although it’s been out for a while, I’d resisted buying Hypnose Drama until the waterproof version came out, knowing that if it’s not waterproof, I probably won’t be all that impressed by it. I’d actually forgotten all about it, though, so when I spotted the waterproof version at Sephora, I instantly threw it into my basket, and then rushed home to try it out.

Folks, I love this. It’s an amazing mascara, and totally lives up to the “drama” of the title, creating long, black, curly lashes that could pass for falsies if you were to look at them in some dim light.

The brush on this is long and slightly curvy, and it’s this that gives Hypnose Drama the edge over L’Extreme for me, as it lengthens and curls. As fabulous as L’Extreme is at lengthening the lashes, I find I need to curl my lashes first for maximum impact. Although I did curl my lashes before taking these photos (force of habit), you can do without, and the lashes will still look curly: perhaps not to the extent that they will if you’ve used an eyelash curler, but still more than they would on their own. Or more than mine would on their own, anyway.

What’s more, the formula holds the curl all day. When I take this off at night, I find that although the mascara comes off easily with my regular eye makeup remover, the curl is still there: bonus!

(Bear in mind that these photos are extreme close-ups, and thus extremely unforgiving: the product looks much smoother in real life).

A quick word about the waterproof qualities of this: when I was on vacation, I wore it to the beach one day by mistake (I say “by mistake” – I wouldn’t normally wear mascara to the beach, but we’d intended it to be a very brief visit, with no swimming, before we headed somewhere else, but we ended up hanging around, and, of course, getting wet…) and was hit several times smack in the face by massive waves, which more than proved the staying power of the mascara: not a single run or smudge!

Lancome Hypnose Drama Waterproof Mascara review

In conclusion: I think I may have found a new favourite, but before I formally award the title, I’m going to wait a week or so, because I also picked up a tube of Hypnose Precious Cells at the airport. It’s not waterproof, so it may not be a totally fair competition, but hey, I had some dollars left, it was there… you know how it goes.

Precious Cells review coming up soon, then. For now, if you want to try Hypnose Drama Waterproof, it’s $24.50 direct from Lancome or £20 if you’re in the UK (Which, incidentally, kind of sucks, doesn’t it? Why do we have to pay more?).