Review: Lancome Hypnose Drama Waterproof Mascara

Brace yourselves, readers: I think I may have found a mascara I like even more than Lancome L’Extreme.

I know, I didn’t think it would ever happen either: trust me, I’m as surprised as you are, although you’ll probably be a little less surprised to know that the knew King of the Mascaras (perhaps) is also by Lancome, who continue to reign supreme as the Supreme Rulers of All Mascara. At least as far as I’m concerned.

Although it’s been out for a while, I’d resisted buying Hypnose Drama until the waterproof version came out, knowing that if it’s not waterproof, I probably won’t be all that impressed by it. I’d actually forgotten all about it, though, so when I spotted the waterproof version at Sephora, I instantly threw it into my basket, and then rushed home to try it out.

Folks, I love this. It’s an amazing mascara, and totally lives up to the “drama” of the title, creating long, black, curly lashes that could pass for falsies if you were to look at them in some dim light.

The brush on this is long and slightly curvy, and it’s this that gives Hypnose Drama the edge over L’Extreme for me, as it lengthens and curls. As fabulous as L’Extreme is at lengthening the lashes, I find I need to curl my lashes first for maximum impact. Although I did curl my lashes before taking these photos (force of habit), you can do without, and the lashes will still look curly: perhaps not to the extent that they will if you’ve used an eyelash curler, but still more than they would on their own. Or more than mine would on their own, anyway.

What’s more, the formula holds the curl all day. When I take this off at night, I find that although the mascara comes off easily with my regular eye makeup remover, the curl is still there: bonus!

(Bear in mind that these photos are extreme close-ups, and thus extremely unforgiving: the product looks much smoother in real life).

A quick word about the waterproof qualities of this: when I was on vacation, I wore it to the beach one day by mistake (I say “by mistake” – I wouldn’t normally wear mascara to the beach, but we’d intended it to be a very brief visit, with no swimming, before we headed somewhere else, but we ended up hanging around, and, of course, getting wet…) and was hit several times smack in the face by massive waves, which more than proved the staying power of the mascara: not a single run or smudge!

Lancome Hypnose Drama Waterproof Mascara review

In conclusion: I think I may have found a new favourite, but before I formally award the title, I’m going to wait a week or so, because I also picked up a tube of Hypnose Precious Cells at the airport. It’s not waterproof, so it may not be a totally fair competition, but hey, I had some dollars left, it was there… you know how it goes.

Precious Cells review coming up soon, then. For now, if you want to try Hypnose Drama Waterproof, it’s $24.50 direct from Lancome or £20 if you’re in the UK (Which, incidentally, kind of sucks, doesn’t it? Why do we have to pay more?).

16 Comments

  • Reply June 28, 2010

    Amy

    Gorgeous lashes! And what are you wearing on your lips?
    .-= Amy´s last blog ..Beach Party =-.

    • Reply June 28, 2010

      Dollface

      On my lips it’s just an Urban Decay lip pencil (I forget which one!), with Miss Groovy Lip Poison over the top…

  • Reply June 28, 2010

    Denise

    I will for sure try them! Thanks for the review!
    .-= Denise´s last blog ..Floral dress- should I =-.

  • Reply June 29, 2010

    Katie

    If that blue swimsuit you’re wearing in the last two pictures is a bikini, I’m pretty sure I have the exact same one.

  • Reply June 29, 2010

    Fi

    Are you wearing your invisalign braces in the pictures on this post? Cos if you are, I can’t see them at all!
    .-= Fi´s last blog ..Sarenza Contest Entry =-.

    • Reply June 29, 2010

      Dollface

      Yes, I am! When I got them I really thought I’d be too self-conscious to ever smile properly in them, and would just walk around grinning like a loon all the time, but I don’t think about them at all: I totally forget I’m wearing them now, other than when I want to eat, or drink coffee!

  • Reply June 29, 2010

    C

    The last photo is SO pretty! :)

  • Reply July 2, 2010

    Natasha

    Wow! You can really see the difference (compared to your earlier photos). Not that your lashes weren’t pretty before, but your eyes look really magnificent with the new mascara. I’m gonna have to give it a try!

  • Reply July 5, 2010

    Jade

    I swore by Lancome up until 2 months ago, when I found out they still test on animals :( I switched to Bourjouis Liner Effect mascara, and I really love it.

  • Reply July 6, 2010

    Ursula

    I have only recently jumped the Lancome bandwagon and am currently using the “regular” version of Hypnose waterproof. It’s very good, and I hardly see the point of using mascara that doesn’t “hold the curl” anymore! Hypnose Drama sounds – and looks – very interesting to me, but I’ll have to do some research regarding the animal testing comment above before I make up my mind …

    • Reply July 6, 2010

      Ursula

      I assume Lancome won’t mind me posting their e-mail reply to me:

      Lancôme has voluntarily stopped using animal testing for the evaluation of its entire range of finished cosmetic products in 1989. It was possible to do this due to the considerable time and effort we have invested for over two decades including developments of databases on ingredient toxicity profiles, and the results of a large-scale programme carried out over several years to develop appropriate in vitro methods such as Episkin. Moreover, we have also co-operated with our competitors in this common objective.

      We are totally committed to a future without tests on animals. We comply with all EU and national laws in ensuring the absolute safety of our products.

      We hope this information is useful to you.

      Kind Regards

      Lancôme Consumer Relations

      • Reply July 6, 2010

        Amber

        Thanks for that, Ursula :)

      • Reply July 9, 2010

        Rock Hyrax

        Phee-ew!!

        I love this mascara too (length, non-clumpiness, failure to end up all over my lower lid), and wouldn’t relish the idea of switching brands.

  • Reply July 11, 2010

    Gemma

    Aha, I love the non-waterproof version and was just waiting for this to come out… Not sure how I missed it! Definitely buying this. The non-waterproof version is in my favourite mascara list, hopefully this will be too!

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