(I know the lighting came out different in these two photos, but  I promise they’re both the same lips!)

I always find plumping lip products difficult to review, because having tried about eleventy-one of them over the years, I’ve come to the conclusion that the only way to know whether they’re going to work for you is to try them out yourself. Most of them, after all, basically work by irritating the lips in such a way that they swell up, and what irritates one person’s lips might have no effect whatsoever on another’s. My lips, for instance, are clearly pretty easy-going. NOTHING irritates them, with the exception of one product, which makes them swell up until I look like I’ve been punched in the face. Twice. When my mother tried it, though, it made no difference to her whatsoever, and, similarly, I know people who get great results from glosses that do absolutely nothing for me at all.

I mention all of this because while I don’t feel Plump & Shine, which I’m wearing in the “after” image, above, did much to plump up my lips (there is a difference, but not a huge one), that’s not to say it won’t make a difference to yours.

As for the product itself, it comes in three shades: Candy, Seduce and Nude. I decided to go for “Nude”, which, as you can see, isn’t a clear gloss, but more of a “your lips, but better” pinkish shade:

It’s applied using a sponge applicator, and, as with most lip plumping products, makes your lips tingle for a few minutes after application. I actually quite like this sensation, but that’s possibly just me…

Once on, it gives a very high-shine finish, and also has a sweet taste, which is always nice. It’s not too sticky, either, which is the downfall of many a lip gloss, in my opinion.

Want to try it yourself? It costs £24.95 and you can find your nearest stockist by calling 0844 243 9243.

[Disclosure: this was a sample sent to me for review purposes]
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