Review :GOSH Intense Lashes Lengthening Waterproof Mascara

I’ve had this mascara in my “to be reviewed” pile for ages now, but somehow haven’t gotten around to it: I think my extreme fussiness with mascara probably has something to do with it. This week, however, I decided to give it a go, so let me introduce you all to GOSH Intense Lashes Lengthening Waterproof Mascara, which is £8 at Superdrug, and has a long, thin(ish) wand:

At first, I didn’t think this was going to be easy to apply: there didn’t seem to be a whole lot of product on the wand, and repeated pumping of it just seemed to add mascara to the tip. I pressed ahead anyway, though, and was pleasantly surprised to find that it was much easier to apply than I’d anticipated: coverage was good, and the brush is a decent shape for getting right to the roots of the lashes and into the corners.

Here’s what it looks like on:

As you can see, there’s some clumping on the right eye, which was the result of my over-enthusiastic application: I can never seem to resist adding just onemorecoat, and this particular mascara looks better with just one or two.

What I did like was the upwards ”flick” it gave to my lashes. This is advertised as a lengthening mascara, not a curling one, but the reason I like waterproof mascara so much is that if you curl your lashes before using them (as I did here), they’ll tend to hold the curl in place, whereas non-waterproof formulas have a tendency to drag it out. This doesn’t have the best holding power I’ve ever seen, but it’s not bad, either.

As far as lengthening goes, it was… average. I didn’t really notice much of a difference, to be honest (I didn’t take a “before” shot because I really need a top-up of my eyelash dye, and without it you can’t really see my lashes anyway, and the extreme comparison between almost-invisible lashes and ones with mascara will make just about ANY mascara look good…), and I think most of the “lengthening” effect here comes from the fact that this mascara is reasonably good at holding the lashes upright, which makes them look longer.

I haven’t really given the waterproof abilities of this product a proper test, not having worn it in either pouring rain or, er, floods of tears, but it hasn’t smudged or budged at all, so I’m happy: I wear waterproof mascara because of its ability to hold a curl, not because of its ability to resist water!

Overall: Good, but not a showstopper: I’d prefer to spend the extra on Lancome Hypnose, but I’m sure that goes without saying to my regular readers…