[EDIT: Superdrug now have an even better colour-depositing conditioner for red hair: read about it here!]

As some of you may recall, I am the kiss of death when it comes to beauty products, in the sense that as soon as I find something I love, it is almost certain to be discontinued immediately. This is particularly true of colour-depositing conditioners for redheads, which I appear to be doomed to spend my life searching for, only for them to be discontinued as soon as I come across them.

So far I’ve managed to to get both John Frieda Radiant Red Color Glaze and Wella Lifetex Color Reflex Mask discontinued. This sucks, because apart from that one time when the Wella product turned my hair bright orange, they were great products: basically deep conditioners, but with a bit of added colour which made my hair a little more vibrant and, well, redder.

And then they discontinued them. Gah.

This month, however, a new product has entered my life, and I like it so much I feel duty-bound to warn you all in advance that it will probably be discontinued any day now. It’s Superdrug’s Colour Effects Wash In, Wash Out Conditioning Colour in Warm Copper Gold (fairly trips off the tongue, no?), you use it in the shower, just like a regular conditioner, and it adds nice, coppery-gold highlights to your hair, which you totally can’t see in this photo, but here it is, anyway:

It’s hard to photograph your own head, apparently. It’s also kind of pointless, because my hair colour can look totally different, depending on the lighting, what time of day it is, the angle of the photo… But yeah. Here is the back of my head, last week. You’re welcome!

This is only 99p per bottle, which is another sure sign that it won’t last. In fact, I became so paranoid that it would be discontinued that when I couldn’t find it on the Superdrug website, I sent them an email saying, “You’re totally discontinuing the Colour Effects Conditioner, aren’t you? Aren’t you?” They assure me they’re not, but…we’ll see. In the meantime, and in the interests of balance, I have to report that it’s kind of crappy AS a conditioner, in that it doesn’t do much for, you know, the actual condition of my hair, and I’ve been having to use my regular conditioner afterwards, or I emerge from the shower looking a bit like this. But still: 99p! And also available in other colours, which I’m afraid I didn’t pay any attention to, because I only have eyes for the redhead stuff.

Now, who wants to place bets on how soon it will be discontinued?

UPDATE: So, it turns out that ‘January 2017’ was the answer to that question. Or WAS it? For weeks now, I’ve been inundated with emails from people telling me that ‘Warm Copper Gold’ has been discontinued… which has really confused me, as, the whole time I’ve been getting these messages, I’ve been happily buying it from the Superdrug website, as I always have. At the time of writing (Feb 2017), Warm Copper Gold IS still listed on the Superdrug website (you can find it here): it’s currently showing as out of stock, but there’s a ‘notify when back in stock’button, which suggests to me that it will make a return at some point. I don’t know this for sure, obviously (The people who keep messaging me about this seem to assume I have access to some kind of inside information, and I wish I did, but sadly, no, I just check the Superdrug website, same as anyone else!), so if it doesn’t. I’ve also used ‘Rich Red‘, which is a darker red, but which still works for me, as long as I don’t leave it on for too long.  (About 2-3 minutes will do it, but everyone’s hair is different, so please don’t assume that just because that works for me, it will for you, too!) I haven’t used any of the other colours, and I don’t know how any of them will work on different hair colours/types, so if you have any other questions, my best advice is to direct them to Superdrug themselves, who I’m sure will be happy to advise!

    1. Because henna is a semi-permanent dye which can take several hours to apply, and I was looking for a colour-depositing conditioner which would be quick to use and wash out if I didn’t like it.

  1. It’s not just you. Last year I discovered that Nivea had shampoo and conditioner for different hair colours. I bought the ones for brown hair and was totally thrilled – only to find that the next time I wanted to buy it that very product line didn’t exist anymore. Except for the “blonde” products, of course. (Obviously blondes not only have more fun, but always get the best hair products.)
    Oh, and the Garnier “Forming Water” (the only way to deal with my ornery swirl in the back) is now only available for “curly hair”. Thanks so much! 🙁

    1. Obviously blondes not only have more fun, but always get the best hair products

      Haha, so true! And it’s not just shampoos, conditioners etc: several times now I’ve been approached by companies asking me if I’d like to review clip-in hair extensions, but as soon as I send them a photo of my hair to match it, they conclude they just don’t have a single colour that would work. Apparently there are hundreds of different ways to be blonde or brunette, but only one or two ways to be red (and it’s always a very fake-looking dyed red, at that.) I know we’re in the minority, but I also know I get a lot of traffic to this site and Hey, Dollface from redheads looking for this stuff, so the market is there to be exploited!

    2. I do this too! My favorite bodywash (Dove Waterlily and Mint) is now discontinued, as is my shade (#0) in Maybelline Dream Matte Mousse foundation. And did they discontinue the foundation? Umm… no… just my shade, and only my shade. If you’re darker than me, you can still run out and buy it. But, the “we’re so pale that we have to buy foundation in zero instead of one” people now have no foundation.

      P.S. Anyone found light foundation that is also very yellow? I have problems finding makeup that is golden enough for my skin… And the Dream Matte was an exact match once applied…

  2. This may be a dumb suggestion, as in of course you’ve thought of this, but have you ever just put some regular hair dye into your regular conditioner? That’s pretty common practice for fans of manic-panic type colors. I would think it would work for any all-over colors as well.

    1. I haven’t, because I don’t really want to change the colour, just to enhance the reds a bit (and also because I don’t really trust myself with permanent dyes). This seems to be exactly what I’m looking for at the moment, but I will bear that in mind if it does get discontinued 🙂

  3. I’m not lucky enough to be a natural red head and have struggled for about a year now to find a natural looking permanent ‘auburn’ coloured dye. They’re either too dark, or too orange.

    I’ve finally found one that produces near enough the result I’m looking for – but the problem is, that it fades really quickly – so I might see if this conditioner will extend my colour between dyes!

  4. Hi Amber!
    You have gorgeous hair, my is not so vibrant as yours but still like to use something to enhance my hair colour.
    There is none of the colour effects colorant in superdrug left, I have run out of my supply and like you don’t know what to use now.HELP!

  5. I too am getting “frantic” about this product. I’ve used it for a few years now to liven up my natural colour and it’s absolutely brilliant…really does the trick. Warm copper gold mixed with Honey blonde is perfect for my hair. I emailed Superdrug yesterday & they say the manufacturers are having trouble getting hold of a certain ingredient & as soon as they do it will be back in the shops…they reckon about 2 months! It’s been pretty scarce for some time now and I can’t find ANY anywhere! 🙁

  6. I discovered this product about 6 months ago, cheap and effective. I too, was amazed and thought it would be too good to last but told myself off for being negative. Wrong! Just been on the Superdrug website and could find it nowhere, then found your website!! It is so annoying, I hope the last comment is true and that it will be back in Superdrug in about 2 months. Meantime not sure what to do …

    1. I actually bought some on Tuesday – there were only a few bottles of the red, but they had plenty of the other shades: I’ve actually never seen it on the Superdrug website, though, so maybe it’s an issue with particular stores?

  7. I love this toner. I dye my hair bright red and I used to put bottles of the darker red stuff right in my shampoo bottle and get a little bit every time I put some on. Then when I bleached my hair earlier this year, I used the cool blonde stuff to dull down the orange tones. Back to red again so trying to get more of the red stuff. Seems the red and the cool blonde are the most popular as they were always empty on the shelves. Glad Superdrug still do this as Boots and other brands seem to have done away with wash in wash out colours. 🙁

  8. I brought this today in the colour burgandy as I have really dark, thick hair, but I wanted a nice red tint. So happy with the results!

  9. I love this colour conditioner for its colouring effects, I find that it really does keep my copper locks looking vibrant, although it doesn’t leave my hair in very good condition. Another colour conditioner that I use from time to time is ‘Fudge Colour Conditioner’ in copper, I find that it leaves my hair feeling extremely soft and really does leave my hair looking extremely vibrant! 🙂

      1. Hi,

        I don’t actually have any connection to Superdrug, so I’m afraid I’m not able to answer these questions. Your best bet would be to contact Superdrug themselves!

    1. Hi,

      I don’t actually have any connection to Superdrug, so I’m afraid I’m not able to answer these questions. Your best bet would be to contact Superdrug themselves!

  10. How can I get this in the US???! I have been looking for something like this forever! Does anyone have any ideas? Any products that are similar?

  11. I used to use Wella’s Shaders and Toners until they saw fit to be idiots and stop making it, dicovered this, love it, but as the Wella ones were one application per sachet, I am measuring this out into a glass to 25ml. They have changed design now, it was 75ml, now it’s 100ml, still wondering if measurement is enough in glass though….(I’m thick)

  12. december 2017 – have been looking for this (or any of the other colours in the range) for weeks – no luck – and the link you gave says “You searched for “Superdrug Colour Effects Warm Copper Gold 7:34”
    No Results Found”…. you were right!!!

  13. Hi Amber,

    I’m wondering if you have found any other products that are as good as the one mentioned in this blog (Colour effects)? As this has bow been discontinued!


  14. Hi Amber,

    It would seem that the warm copper gold has definitely been discontinued now! 🙁 I haven’t had the guts to use the rich red one. My hair is more the lighter ginger and can look sometimes quite dull so I have only used the light strawberry blonde one colour effects. I would love to put a deeper red in my ginger locks. How long do you leave the rich red on? Or should the mahogany colour be used instead so that my hair doesn’t go pink!

    Thank you

  15. Is it only the rich red now? As definitely haven’t been able to buy the copper gold? Is this more copper redd than a burgandy red? Thanks

    1. Warm copper gold was available again a few weeks ago because I managed to order a couple of bottles… but then everyone else must have too because it’s out of stock again. Just keep checking the website and order it for click and collect when it’s back to make sure you don’t miss out.
      Unfortunately my hair must already be warm copper because after leaving it in for 15 minutes there’s not really any noticeable difference (except a bit more of a red shine in sunlight). I haven’t tried the rich red yet but I’m hoping if I get a bottle of that and mix a little with the warm copper it might go a tiny bit redder without over doing it and looking unnatural.

  16. I don’t understand why some products get discontinued. I always liked using ‘LOreal Feria Dip Dye Excess’, in the fuschia and purple dyes. They were just so beautiful and eye-catching. Every time, I walk into Boots, or Superdrug, hoping that it will be back on the shelves at some point. So because the ‘Dip Dye Excess’ hair colours have been discontinued, I can only use the Schwarzkopf LIVE colours. Yeah you guessed it, the Ultra Brights, the shocking pink, and purple punk. I use them as dip dyes. I worry that these cheerful hair colours will be stopped, and then we’ll only have the option of buying natural colours.

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