Products That Are Certain to be Discontinued: Superdrug Colour Effects Conditioning Colour

As some of you may recall, I am the kiss of death when it comes to beauty products, in the sense that as soon as I find something I love, it is almost certain to be discontinued immediately. This is particularly true of colour-depositing conditioners for redheads, which I appear to be doomed to spend my life searching for, only for them to be discontinued as soon as I come across them.

So far I’ve managed to to get both John Frieda Radiant Red Color Glaze and Wella Lifetex Color Reflex Mask¬†discontinued. This sucks, because apart from that one time when the Wella product turned my hair bright orange, they were great products: basically deep conditioners, but with a bit of added colour which made my hair a little more vibrant and, well, redder.

And then they discontinued them. Gah.

This month, however, a new product has entered my life, and I like it so much I feel duty-bound to warn you all in advance that it will probably be discontinued any day now. It’s Superdrug’s Colour Effects Wash In, Wash Out Conditioning Colour in Warm Copper Gold (fairly trips off the¬†tongue, no?), you use it in the shower, just like a regular conditioner, and it adds nice, coppery-gold highlights to your hair, which you totally can’t see in this photo, but here it is, anyway:


It’s hard to photograph your own head, apparently. It’s also kind of pointless, because my hair colour can look totally different, depending on the lighting, what time of day it is, the angle of the photo… But yeah. Here is the back of my head, last week. You’re welcome!

This is only 99p per bottle, which is another sure sign that it won’t last. In fact, I became so paranoid that it would be discontinued that when I couldn’t find it on the Superdrug website, I sent them an email saying, “You’re totally discontinuing the Colour Effects Conditioner, aren’t you? Aren’t you?” They assure me they’re not, but…we’ll see. In the meantime, and in the interests of balance, I have to report that it’s kind of crappy AS a conditioner, in that it doesn’t do much for, you know, the actual condition of my hair, and I’ve been having to use my regular conditioner afterwards, or I emerge from the shower looking a bit like this. But still: 99p! And also available in other colours, which I’m afraid I didn’t pay any attention to, because I only have eyes for the redhead stuff.

Now, who wants to place bets on how soon it will be discontinued?

(Er, I wasn’t paid for this post, by the way. I just sound like I was.)

UPDATE 18/5/12: I’ve been getting lots of comments lately from people saying they’re having problems finding this product and that it’s been discontinued… No, it hasn’t: you can buy it online here.