[EDIT: Superdrug now have an even better colour-depositing conditioner for red hair: read about it here!]
As some of you may recall, I am the kiss of death when it comes to beauty products, in the sense that as soon as I find something I love, it is almost certain to be discontinued immediately. This is particularly true of colour-depositing conditioners for redheads, which I appear to be doomed to spend my life searching for, only for them to be discontinued as soon as I come across them.
So far I’ve managed to to get both John Frieda Radiant Red Color Glaze and Wella Lifetex Color Reflex Mask discontinued. This sucks, because apart from that one time when the Wella product turned my hair bright orange, they were great products: basically deep conditioners, but with a bit of added colour which made my hair a little more vibrant and, well, redder.
And then they discontinued them. Gah.
This month, however, a new product has entered my life, and I like it so much I feel duty-bound to warn you all in advance that it will probably be discontinued any day now. It’s Superdrug’s Colour Effects Wash In, Wash Out Conditioning Colour in Warm Copper Gold (fairly trips off the tongue, no?), you use it in the shower, just like a regular conditioner, and it adds nice, coppery-gold highlights to your hair, which you totally can’t see in this photo, but here it is, anyway:
It’s hard to photograph your own head, apparently. It’s also kind of pointless, because my hair colour can look totally different, depending on the lighting, what time of day it is, the angle of the photo… But yeah. Here is the back of my head, last week. You’re welcome!
This is only 99p per bottle, which is another sure sign that it won’t last. In fact, I became so paranoid that it would be discontinued that when I couldn’t find it on the Superdrug website, I sent them an email saying, “You’re totally discontinuing the Colour Effects Conditioner, aren’t you? Aren’t you?” They assure me they’re not, but…we’ll see. In the meantime, and in the interests of balance, I have to report that it’s kind of crappy AS a conditioner, in that it doesn’t do much for, you know, the actual condition of my hair, and I’ve been having to use my regular conditioner afterwards, or I emerge from the shower looking a bit like this. But still: 99p! And also available in other colours, which I’m afraid I didn’t pay any attention to, because I only have eyes for the redhead stuff.
Now, who wants to place bets on how soon it will be discontinued?
UPDATE: So, it turns out that ‘January 2017’ was the answer to that question. Or WAS it? For weeks now, I’ve been inundated with emails from people telling me that ‘Warm Copper Gold’ has been discontinued… which has really confused me, as, the whole time I’ve been getting these messages, I’ve been happily buying it from the Superdrug website, as I always have. At the time of writing (Feb 2017), Warm Copper Gold IS still listed on the Superdrug website (you can find it here): it’s currently showing as out of stock, but there’s a ‘notify when back in stock’button, which suggests to me that it will make a return at some point. I don’t know this for sure, obviously (The people who keep messaging me about this seem to assume I have access to some kind of inside information, and I wish I did, but sadly, no, I just check the Superdrug website, same as anyone else!), so if it doesn’t. I’ve also used ‘Rich Red‘, which is a darker red, but which still works for me, as long as I don’t leave it on for too long. (About 2-3 minutes will do it, but everyone’s hair is different, so please don’t assume that just because that works for me, it will for you, too!) I haven’t used any of the other colours, and I don’t know how any of them will work on different hair colours/types, so if you have any other questions, my best advice is to direct them to Superdrug themselves, who I’m sure will be happy to advise!