Where have all the outfit bloggers gone?
I was thinking about this over the weekend, as I scrolled through my Bloglovin’ feed, and all of a sudden realised that there aren’t many outfit bloggers left there – by which I mean people posting purely about what they wore every day, as opposed to ‘Fashion’ bloggers (Who write about trends, and do editorial-style shoots, in borrowed clothes and exotic locations), or lifestyle bloggers who throw in an outfit post every now and then.
Oh, there are still people doing outfit posts, of course: there seems to be fewer and fewer of them now, though, which is kind of sad, because I think those daily outfit diaries you used to see everywhere were one of my favourite kinds of blogs. I mean, some of those women used to post what they were wearing every single day – often in real time, too, so you’d get to see what they were wearing, while they were actually still wearing it. That’s something I was never able to emulate, unfortunately: most of my outfit posts are a few days old, at least (these shots were taken last weekend), and I only manage 2-3 per week at most, so I have so much admiration for the bloggers who did/still do it: and I kind of miss the ones who stopped, even although I don’t blame them for a second. Daily posting is hard, after all, and it must be even harder when you have to find a way to take photos of your outfit every day – even when it’s raining, or pitch dark outside, or there’s no one around to help out.
Still, there’s just something really compelling about diary-style blogs to me – especially the ones which use outfits as the basis for the content, and which are updated every single day, even if the blogger isn’t wearing anything particularly special or “blogworthy”. They really let you feel like you “know” the person behind the photos, in a way that the editorial-style shoots, as much as I love to look at them, just don’t manage. Logging on to those blogs always felt a bit like catching up with an old friend, and there’s not much that’s better than that, is there?
So, why did people stop keeping outfit diaries? Probably for the reason given above, I’d imagine: because it’s really freaking hard. It’s hard to get decent photos every day (and, in my case, it’s outright impossible, thanks to all of the rain we get: I’d have to do almost all of them indoors, and there’s just not enough light, most of the time…); it’s hard to come up with something interesting to wear every day; most of all, these days it seems it’s hard to interest people in a post that’s JUST about an outfit. Now it has to be a tutorial, or a “how to wear it” style post: it has to be useful in some way to the reader, and while I’d argue that straightforward outfit posts CAN be useful to readers (I get a lot of ideas from them, for instance: and, well, I do a lot of shopping because of them, too, let’s be honest…), they still seem to have fallen out of fashion a little: ironic, huh?
So, is outfit blogging over?
I really hope not. It is, however, starting to feel a bit like it’s no longer enough to just say, “Hey, here’s what I wore today,” and then hit “publish”, without adding so much as a click-bait headline or a Pin-able graphic – and that’s a bit of a shame. Luckily, however, there are still people blogging their daily outfits, and although I’ll never be able to stick to a daily schedule, I’m going to continue blogging my occasional ones, too: even on days when I have nothing else to say about them, other than, “Hey, here’s what I wore!”
So, here’s what I wore last Saturday: and yes, you’re right – I STILL haven’t learned my lesson about full skirts and windy days…
Bettie Page sweater