Forever Amber: UK fashion, lifestyle and pregnancy blog

HI, I’M AMBER, AND I’M A JOURNALIST-TURNED BLOGGER WORKING SOLELY TO SUPPORT AN EXPENSIVE SHOE HABIT.

I also like holidays in California, 50s-inspired dresses, red lipstick, and ghost stories – not necessarily all at the same time, you understand, but that works for me, too. I live in central Scotland with my husband, Terry, and am currently battling severe health anxiety to grow a tiny human.

Forever Amber is my attempt to tell the story of my life through words and photos: from the clothes I wear, to the places I go, and the things I do.  It’s also a continuation of the paper diaries I started keeping when I was 11 years old, and continued right up until the start of this blog, in 2006. I’ve spent my entire life telling my story in one form or another, and now I’m using this space to bring it all together, and to continue the story in the form of my daily blog posts about whatever takes my fancy. I´m most often described as a fashion or lifestyle blogger, but I still think of myself primarily as a diarist, and my blog is reflection of that.

In other words, this is the story of my life: here’s a tiny part of it…

HOW KIDNEY FAILURE CHANGED MY LIFE

On December 15th, 2003, I got engaged on the banks of the Grand Canyon, while holidaying in Las Vegas. Eleven days later, on Boxing Day of that year, my new fiancé, Terry, was diagnosed with end-stage renal failure, and began two years of dialysis while waiting for a kidney transplant. Shortly afterwards, I quit my stressful job in PR, and returned to my roots as a journalist, this time working freelance so I could be at home with Terry and work more flexible hours.

We launched our business, Hot Igloo Productions Ltd., later that year, offering web design (Terry) and various writing and editing services (me): it was as much an attempt to reduce our stress levels, take back some control over our lives and spend our days doing something we actually enjoyed, as it was about earning money, and although those early days (and years) were hard, we’ve never regretted it for a moment.

Terry finally had his transplant on December 15th, 2005 – two years to the day we got engaged – receiving a kidney from his brother, John, also known as “Our Hero”. (You can read my posts about Terry’s transplant here.)

We got married on March 31st, 2007, and, having learned the hard way that life is too short to be spent doing something you don’t enjoy, continue to run our business from home, although I’ve long since dropped the copywriting and freelance journalism in favour of full-time blogging. Speaking of which…

Forever Amber - UK fashion and lifestyle blog

HOW I TURNED MY DIARY INTO A JOB

I’ve always had an urge to document my life. I started off with those paper diaries, at 11 years old, and basically haven’t stopped since – although, these days I do my writing online, on this blog. (Which my 11-year-old self would find SUPER-WEIRD, seriously.)

Forever Amber launched in March 2006, and is currently ranked amongst the Top 10 Women´s Fashion Blogs in the UK, and the Top 10 Women´s Lifestyle Blogs in the UK, as well as ranking 1st in the HIBS100. The site attracts over 70,000 unique visitors and 160,000 pageviews per month, and is now my sole form of income: I wrote about how I started the site, and grew it from a hobby to a business, in my book My Blogging Secrets, which is available from Amazon worldwide.

A FASHION BLOG FOR PEOPLE WHO DON’T FOLLOW FASHION

Although it started out purely as a diary, my lifelong love of clothes soon got me into fashion blogging – or outfit blogging, rather: I’ve always been more interested in style than fashion, don’t follow trends, and have spent the last few years trying to build a classic  capsule wardrobe – plus a whole lot of extras, of course.

My book, Closet Essentials, will be published by Chronicle Books on October 24th, and I still continue to post regular outfit shots and advice, aimed at women who want to build a wardrobe that works for their lifestyle. In the meantime, you can see my daily outfits here, or take a tour of my closet.

fashion tips and advice
HOW TO BUILD A WARDROBE THAT WORKS AND ALWAYS HAVE SOMETHING TO WEAR

WHAT’S NEXT?

Despite the current focus on fashion and pregnancy-related topics, Forever Amber has always been, and always will be, a personal journal at heart. While I have no idea what this site might become in the future, I do know that it will be forever Amber: I hope you’ll stick around!

If you´re interested in working with me, you´ll find my media kit here: if you’d like to get in touch, meanwhile, there´s some contact information here. I look forward to hearing from you!