polka dot dress and white blazer

Hello, I’m Amber, and I’m a journalist-turned-blogger working solely to support an expensive shoe habit.

I also like holidays in California, 50s-inspired dresses, red lipstick, and ghost stories – not necessarily all at the same time, you understand, but that works for me, too. I live in central Scotland with my husband, Terry, 109 pairs of shoes (and counting), and far too many dresses. Forever Amber is my attempt to tell the story of my life, from the clothes I wear, to the places I go, and the things I do.  It’s also a continuation of the paper diaries I started keeping when I was 11 years old, and continued right up until the start of this blog, in 2006. I’ve spent my entire life telling my story in one form or another, and now I’m using this space to bring it all together, and to continue the story in the form of my daily blog posts about whatever takes my fancy. I´m most often described as a fashion or lifestyle blogger, but I still think of myself primarily as a diarist, and my blog is reflection of that.

In other words, this is the story of my life: here’s a tiny part of it…

my story
Forever Amber fashion and lifestyle blog

On December 15th, 2003, I got engaged on the banks of the Grand Canyon, while holidaying in Las Vegas. Eleven days later, on Boxing Day of that year, my new fiancée, Terry, was diagnosed with end-stage renal failure, and began two years of dialysis while waiting for a kidney transplant. Shortly afterwards, I quit my stressful job in PR, and returned to my roots as a journalist, this time working freelance so I could be at home with Terry and work more flexible hours.

We launched our business, Hot Igloo Productions Ltd., later that year, offering web design (Terry) and various writing and editing services (me): it was as much an attempt to reduce our stress levels, take back some control over our lives and spend our days doing something we actually enjoyed, as it was about earning money, and although those early days (and years) were hard, we’ve never regretted it for a moment.

Terry finally had his transplant on December 15th, 2005 – two years to the day we got engaged – receiving a kidney from his brother, John, also known as “Our Hero”. (You can read my posts about Terry’s transplant here.)

We got married on March 31st, 2007, and, having learned the hard way that life is too short to be spent doing something you don’t enjoy, continue to run our business from home, although I’ve long since dropped the copywriting and freelance journalism in favour of full-time blogging.

In addition to this site, I also run The Fashion Police and Shoeperwoman, which basically means I get paid to look at shoes and dresses on the Internet all day. My 12-year-old self would be so proud.

Forever Amber - UK fashion and lifestyle blog

my blog
Forever Amber launched in March 2006, and is currently ranked amongst the Top 10 Women´s Fashion Blogs in the UK, and the Top 10 Women´s Lifestyle Blogs in the UK, as well as ranking 1st in the HIBS100. The site attracts over 70,000 unique visitors and 160,000 pageviews per month – which isn´t too shabby for what originally started out as place to write about my upcoming wedding, but quickly morphed into something else entirely. (If you´re particularly interested, you can find the story of how I started the site here!)

I post a mixture of outfit photos, beauty product reviews and stories about my life, my home, and the various things I get up to, and I rarely stick to one topic for too long. Despite the current focus on fashion and beauty-related topics, Forever Amber has always been, and always will be, a personal journal at heart. While I have no idea what this site might become in the future, I do know that it will be forever Amber: I hope you’ll stick around for the ride! If you´re interested in working with me, you´ll find my media kit here: if you’d like to get in touch, meanwhile, there´s some contact information here. I look forward to hearing from you!