pink chiffon skirt and grey sweater

Outfit | Basic Fashion Blogger

So, I know I said I’d be flooding the site with outfit photos, because I’m just SO! EXCITED! about spring, but actually, it turns out I’ve totally lost the will to live dress…

pink Zara trenchcoat with black capri pants

Call It Spring

Now that spring is well and truly here, it’s fitting that today’s post features a brand called Call It Spring. Now, I’d probably love this brand just for the name alone, because…

House of Foxy yellow floral retro summer dress

Amber Florals in Springtime

As soon as this dress arrived, I knew it was destined to be photographed in a field of flowers. It’s just that kind of dress, isn’t it? Unfortunately for me, we don’t…

spring outfit with cherry blossom

Cherry Blossom Season

How do you choose your outfits? For me, it normally starts with one specific item, which I build the rest of the look around. In most cases, the item in question will…

winter outfit ideas

Living in The After

There are certain events in everyone’s lives that have the ability to split everything into ‘Before’ and ‘After’- and nothing that occurs in The After can ever be the same as it…

Boden Marissa Dress

Outfit | Boden Marisa dress

So, first of all, these photos were taken a couple of weeks ago (Because that’s how we roll now, apparently), so don’t worry – we haven’t had an unexpected slide back into…

redhead in green leather biker jacket and knit dress

Outfit | Low Winter Sun

That low winter sun is at it again, folks. (And yes, I’m very aware that I’ve spent the whole winter complaining about the lack of sunshine, and now I have the gall…

Office Niagra peep toes

Things I’ve Worn That Are Now On Sale

Don’t you just hate it when you buy something, and then, a week later, it’s half-price? Yeah, me too: which is why, today, I bring you two pieces of good news: The…

mint green Boden coat

What I Wore in February

Back at the end of January, I did a little roundup of some of the “everyday” outfits I’d been wearing during the month, and some of you said you’d like to see…


Hi, I’m Amber, and this is my fashion blog.

Well, OK, not really: while it is often described that way it’s not a fashion blog in the literal sense . You won’t find posts about fashion trends or runway shows here – in fact, you’ll find very little about fashion at all.

What Forever Amber is, then, isn’t so much a fashion blog as it is a style blog. I’ve always loved clothes, you see: ever since I was a teenager, I’ve been fascinated by personal style, and the way clothing can completely change the way you feel about yourself, and that’s what this site is about. So it’s a personal style blog, then, rather than a true fashion blog.

So, what can you expect to find here?

A little bit of everything, really. I mostly focus on daily outfit posts (although not so much with the “daily”, to be honest), showing you what I wear on a day-to-day basis, but I also like to throw in a few fashion tips and general thoughts on personal style.

Speaking of personal style, mine is most often described as “retro-inspired”, although that’s a little bit misleading: I do love retro style (particularly from the 50s and early 60s), but I rarely wear head-to-toe “retro”, and much prefer to mix my retro reproduction dresses with more contemporary styles. I like to call my style “classic” – you, of course, can call it anything you like, but be warned: I don’t follow trends, or subscribe to fashion rules, so what you’ll see here is very much my own personal style. My style philosophy has always been to wear what makes you happy: these are the clothes that make me happy, and I hope you’ll enjoy my posts, and stick around for a while!

FOREVERAMBER.CO.UK – UK fashion blog & Scottish Lifestyle Blog