Sometimes as a blogger, it’s hard not to feel like you’re being pulled in two or more directions, all at the same time.
One person tells you one thing, someone else tells you the opposite… How are you supposed to know who’s right and who’s wrong? For instance, here are some things I’ve heard people say bloggers “should” do…
… but not so much that you’re just the same as everyone else: because if you’re exactly the same as everyone else, then why should anyone read your blog?
Better, then, to be somewhat aspirational…
… but not so aspirational that we can’t relate to you any more. Because if we can’t relate to you, why would we read your blog?
Re-wear your clothes: we like it when bloggers re-wear their clothes, because it’s relatable: and we like ‘relatable’!
Don’t re-wear your clothes so often that we get bored, though: don’t you think we’ve seen those shoes enough times, already? Wear something different for a change!
Make sure it’s something that’s affordable, though, and still available in shops!
We hate it when bloggers wear things we can’t afford, or can’t buy because it’s five years old: so make sure your clothes are relatively new, so we can copy them!
Stop shopping all the time, though!
Seriously, it’s not realistic to shop all the time: “real” people can’t afford to do that! Why can’t you just re-wear the clothes you already have?
Only if they’re still available to buy, though!
And not TOO often, because that’s boring: you have to have SOME new stuff!
Oh, you got that bag for free?
Well, you shouldn’t have accepted it: most of your readers can’t afford it, and WE don’t get our bags, for free: you should only accept items that are affordable, and not too often, because that’s relatable! In fact, you should buy your handbags yourself, really.
OMG, you bought ANOTHER handbag?
Seriously, why are you always shopping?!
You should have a skin thick enough to handle any kind of criticism thrown at you, no matter how unfair, ill-intentioned, or occasionally cruel it is…
…but not so thick that the criticisms just bounce right off you, without being absorbed and acted upon.
Your readers are your customers, and should be treated accordingly.
Don’t ever try to sell them anything, though, because your readers are your “friends”…
… until you do something that annoys them, and then they’re back to being “customers”, who get to tell you what to do.
Still customers that don’t want to buy anything, though. Obviously.
You must have a constant stream of new content available for people to read, because that’s your job, and you should take it seriously.
You mustn’t monetise that content, though, because it’s not like blogging is a “real” job, and your readers don’t want to see pesky adverts, or sponsored posts: you should be blogging for the love of it!
And so on, and so forth. I guess the final paradox is the one where you really want to take everyone’s feedback on board… but then everyone gives you such different advice that you don’t even know where to start.
So, where DO you start?
Simple: you trust your gut, go with your best instincts and do what works for YOU. You can’t please everyone, everyone, after all…
Outfit 2 from my Spring Capsule Wardrobe: ASOS dress; Zara sweater; Dune shoes; Red Valentino handbag*