As a full-time blogger, not a week goes by without someone asking me to do something for them for free.

Sometimes it’s brands, wanting me to write a blog post about them for nothing; other times it’s websites or magazines looking for me to contribute my content, or provide them with photos, in exchange for a by-line, or “exposure”. The requests may vary in the details, but they all boil down to the same thing: an expectation that I will spend time working on something that will ultimately benefit the other party more than it will me.

When I tell the people who make these requests that I’m not able to work for free, they almost always seem surprised, and even a little offended, by the very suggestion that they should pay me for the work they’re asking me to do. “We don’t have the budget for THAT!” they exclaim (I can almost hear them turning to their colleagues and saying, “Can you BELIEVE the cheek of this blogger, asking us to PAY her to write for us? She should be grateful we even noticed her!”), conveniently forgetting that they DO have the budget to pay everyone else involved in the project – it’s normally just the writers who are expected to work for free: not because the large, household-name brands who make these requests can’t afford to pay them, but because they don’t feel they should HAVE to. Why would they, after all, when they know many of us will work for free?

Why bloggers shouldn't be expected to work for freeWriting is a skill that is not valued, and blogging even less so. Part of the issue, of course, stems from the fact that many bloggers don’t value their work themselves – and if they don’t attach any value to what they do, then why would anyone else? Many of the blogging groups I belong to are now filled with threads, not about how to monetise your own blog, or get paid to write, but about how to get published on The Huffington Post  – a profit-making site which pays everyone who works for it EXCEPT its bloggers. Why? Because bloggers work for “exposure” – EVERYONE knows that, don’t they?

“Oh, I’m just a blogger!” they say, “Why would anyone pay me to write?” Here’s the thing, though: you’re not “just a blogger”. You’re not “just” anything, in fact. If you’re blogging professionally, you’re an small business owner – someone who’s built up their own business from scratch. Even if you’re completely new to blogging, and have never earned a single penny from it, you’re still a writer, you’re still creating something – and if the thing you’re creating has a value to someone else, then you deserve to be compensated for the time you spend creating it: ESPECIALLY if the other party intends to profit from your work.

“You’re not ‘just’ a blogger. You’re not ‘just’ anything, in fact…”

This is why I don’t work for free. Websites like The Huffington Post, just to take an example, make a profit from other people’s writing. The writers make nothing – even although it’s their work that’s bringing people to the site, and their content that’s being monetised. That just doesn’t seem fair to me. Even if the blogger in question has no track record, and has never been paid to write in their life, if Huffington Post thinks their work is good enough to publish, then it should be good enough for them to pay for it: it’s as simple as that.

If YOU’RE going to profit from my work, then I expect to profit from it too. So while I’ll be more than happy to let another blogger feature one of my photos on their blog, say, if a brand wants to use that photo to actually SELL the dress I’m wearing in it, then sorry, but they’re going to have to pay me for it. I don’t spend hours taking photos and editing them just so a multinational brand can make some easy money off them, and avoid paying a photographer/stylist etc of their own, and nor do I spend time writing blog posts so that someone else can profit from my writing: it just doesn’t work that way – or it shouldn’t, anyway.

All too often, though, it DOES, doesn’t it? Brands ask bloggers to provide work for free; bloggers agree because they’re flattered to be asked, because they think they’re going to get some much needed “exposure” out of it, or because they just don’t value the work they do enough to expect to be paid for it. Hey, we’ve all been there: I’ve written before about how I once wrote ten different blog posts, about ten different (and yet totally the same) sets of false eyelashes, purely because someone sent me them, and I was all, “Oh wow, FREE STUFF! I better do something in exchange for it!” So the brand paid approximately £20 for what amounted to a full day’s work for me, and in return I got a bunch of single-use false eyelashes which I wore only to photograph for my blog. Great deal, huh?

The problem is, though (Well, ONE of the problems, for there are MANY problems connected to the thorny issues of blogging for money…) that sometimes it IS a good deal. This one wasn’t, obviously: I put in far more than I got out of it, so lesson learned and all that. Sometimes, though, brands will offer to send you something that IS of value to you: and I’m not talking here about monetary value (or not necessarily: if a brand offers to send me something I love, but couldn’t afford to buy myself, though, I’m not above accepting it, and nor would I judge anyone else for doing that. It’s all about deciding if what you’ll get out of the exchange is worth what you put into it… ), but the kind of value that brings readers to your blog.

“It’s all about deciding if what you’ll get out of the exchange is worth what you put into it”

If you’re a fashion blogger, for instance, it’s helpful to have new clothes to feature every now and then, because readers might tell you they like to see bloggers re-wear things, but they also tend to complain when they see the same item a few too many times, or when they can’t actually buy the clothes they see you wearing, because they’re no longer available. If you’re a beauty blogger, meanwhile, you need beauty products to review , don’t you? Most of us can’t afford to buy a constant stream of new clothes and makeup, just to have something to blog about, so if brands are able to step in, and if the items they’re offering are something your readers will genuinely be interested in, then you may well think that’s a deal worth taking. And you might be right.  Confusing, huh?

why I don't work for free

For me, the bottom line is that if I’m going to be working for a brand, whether it’s by providing content for their website, or writing about them on my blog, there has to be something in it for me. It’s not fashionable to say that, because it sounds greedy, but like I say: I’m a business person, and no good businessperson is going to hand over their product or service for absolutely nothing, are they? Unfortunately, most of the time, that’s exactly what I’m asked to do. Brands normally offer “exposure” in exchange for the work they expect you to provide: they say they’ll give you an image credit, promote you on social media, feature you on their website. They try to tell you that all of this “exposure” will be worth more to you than money, and sometimes (although not often), they’re right: sometimes there ARE situations in which working for free will pay off in the long-run.

I got into journalism, for instance, by working for free for my local newspaper: I wrote to them asking if I could come in and do work experience, and spent several weeks technically working for “free” for them. Actually, though, what I got from that experience was worth more to me than money: I got actual, hands-on experience of every aspect of working for a newspaper – experience which I just wouldn’t have been able to get otherwise. At the end of those few weeks, the editor of the paper liked my work enough that he started paying me on a freelance basis, and eventually talked the publishing group into creating a job for me (yeah, he was an AWESOME editor, seriously), which I worked in for the next two years. None of that would have happened if I hadn’t done those first few weeks for “free”: in fact, if I’d sat at home saying there was NO WAY I was going to lift a finger unless I was paid for it, I’d still be sitting there now – assuming my parents hadn’t kicked me out first, obviously.

So I understand working for free, is what I’m saying. I get why people do it, and I know there’s a Catch-22 in many forms of professional writing, whereby people won’t pay you to work for them unless you can demonstrate some writing experience… which you can’t get until someone agrees to let you work for them.

The thing is, though, there’s working for free, and then there’s working for free. In the example above, for instance, I didn’t get paid for the work I did, but there was a real, obvious benefit to doing it. I wasn’t promised a job at the end of it, but I knew I wouldn’t be able to get a job in journalism without doing it. Blogging doesn’t really work like that, though. Brands don’t approach bloggers because they’ve had a good look at their resume, or seen their work on another website. No, if a brand approaches a blogger and asks them to contribute something to their website, or blog about them for nothing, it means they’ve already seen some value in the work the blogger does – and I know I’ve already said it, but I’ll say it again: if your work has value to someone, they should be willing to pay for it. It’s not fair for THEM to get paid in cash, while YOU get paid in “exposure”: exposure doesn’t pay your bills, and it’s not accepted as legal tender, so if you’re going to work for “exposure”, you have to be really, REALLY sure that there will be an actual benefit to you.

Many bloggers agree to work for exposure, because they believe this benefit exists, and that the exposure they receive from appearing on another website will, as in my example above, given them something more valuable than cold, hard cash: that it will bring them lots of traffic to their blog, lots of new subscribers, and possibly a high quality link, which will boost their SEO and domain authority.  This is why guest posting is so often touted as a good way to grow a blog, and why so many bloggers spend hours and hours of their time carefully crafting a post to submit to Huffington Post, or one of the many websites like it. It’s also why brands think it’s perfectly OK to ask someone to contribute their work for free – because they’re convinced they’re offering something worthwhile in return.

Are they, though?

In my experience? No. I’ve never written for Huffington Post, and I don’t do guest posts, either. I have, however, had many links from other websites – some of them being huge, household-name brands, whose websites get millions of visitors every month – and I’ve also provided content which I’ve been paid for. On almost all of these occasions, the benefit to me has been negligible in terms of the effect it’s had on my own blog: sure, I might see a spike in traffic or subscribers when the post first goes live, but, with a couple of notable exceptions, that boost has tailed off after a few days, and I’ve been left with nothing much to show for it. In my case, either the brands have linked to me spontaneously, or I’ve been paid for my work, so there’s no loss to me. If I’d actively pursued these opportunities, however, by writing guest posts in exchange for “exposure”, I’d have been very disappointed with the results, as the benefit here is normally temporary, and unsustainable. I’ve also had several experiences where the promised image credit turned out to be an non-clickable one, in tiny text at the bottom of the screen, or a magazine has printed the wrong URL, so there’s been no benefit to me at all: at least if I’d been getting paid, I’d still have gotten something out of those deals.

Obviously my experience might not be typical, and, as I said, there have been a few times when a link from another site HAS given me a lot of traffic. This has always been in the form of organic links, however, with the website in question simply linking to something I’ve written on my own blog, rather than asking me to write something specifically for theirs. For me, then, the real benefit comes from writing the type of content other websites will want to link to, rather than offering them content to publish on their own site. If another blog publishes something I’ve written in its entirety, for instance, there’s no need for readers to click through to my own blog once they’ve read it: sure, SOME might, out of curiosity, but most won’t: they’ll simply read the post, then move on. If the other blog simply links to me, however, their reader HAS to visit my site to read the content: so my time is better spent writing for my OWN blog than for someone else’s.

“For me, the real benefit comes from writing the type of content other websites will want to link to, rather than offering them content to publish on their own site.”

Now, I’m sure there are people who’ve had a totally different experience to this: people who’ve written for other sites for free and got huge, and continued traffic in exchange. I’m not knocking that, or saying that this technique  can’t ever work, and nor do I subscribe to the idea that people who write for free are somehow “ruining” it for those of us who expect to be paid. Everyone has the right to decide for themselves what their time is worth, and if you’re happy to work for free, and feel you get some benefit from it, then go for it – you don’t owe me anything, after all. I also don’t think you’re ruining my chances of finding paid work, because my experience is that if a brand wants a particular blogger to write for them, they WILL pay for that work. There have been plenty of times when a brand have asked me to write for free, and, when I’ve refused, have come back with an offer of payment – the challenge for me is not to try to “compete” with bloggers who work for free, but to try to be the kind of blogger brands are willing to pay. Which is hard, yeah, but no one ever claimed it was going to be easy, did they?

Of course, everyone values their time differently, and what works for one person might not work for another. I didn’t write this post in order to tell other people how they should be running their blogs, or to scold them for making the decision to work for free: it’s their decision to make, after all, and if you feel there’s a genuine benefit in working for free, then by all means, do it. Just … please be very sure that that there IS a benefit to you (a real, measurable one, not some unquantifiable idea like, “It’ll help get my name out there” or something like that.) before you devote your precious time to creating something that will only ever benefit someone else.

36 Comments
  1. Completely agree with everything you’re saying here and glad that you said it! I am beyond the point of irritation with companies asking me to write about their new season using their product photos for free, and the way they don’t even try to suggest how that will benefit me, not that it likely would anyway! I hope brands see this post of yours and take note and I really hope that other bloggers don’t get duped by this unfair system – the problem is the ones that do often make it harder for the rest of us who understand it for what it is – a royal cheek. I hope everyone who blogs comes to understand their own value!

    1. The “we’ll let you use our photos for free!” thing absolutely kills me – I mean, wow, you mean you’re NOT going to charge me for the photos you’re asking me to publish in a post promoting YOU? So generous! What an opportunity!

      1. I was asked by a major US tv network to promote a new show. For free. This is a multi-billion dollar corporation, and I run a small nonprofit that operates on a shoestring, yet they “don’t have the budget” to pay for what they were asking me to do.

        I’m also constantly asked by “PR” people to add a link to my website, because “it will be great exposure for you to be connected to us.” Um. I have a huge social media reach, and the person asking has 300 Twitter followers. Who is this really going to benefit? Certainly not me…

        Glad to see others get these ridiculous requests, I was beginning to think it was just me. (Found you through Pinterest, by the way — love your website!)

  2. You said it yourself – this happens to photographers too, usually who have paid a small fortune in buying equipment and in learning their craft, only to have it dismissed in this way.

    1. Such a good point! I get a lot of brands who’ll send me an item of clothing, and then ask to use the photos commercially – i.e. to use my photo on the product page they’re selling the item on. They’re always quite put-out when I tell them they’d have to pay if they want to use the photo commercially, but I’ve had to buy a camera, flash, lighting, Photoshop etc – not to mention that most of my photos require two people to produce them (Terry to take the photo, me to do everything else)… If they were to try to set that up themselves, they’d have to pay for a photographer, model, hair stylist, makeup artist, plus possibly studio time/lighting etc, so it seems quite cheeky to expect me to do all of that in exchange for a dress!

  3. I’ve seen that one of the reasons that so many bloggers want to write for the HuffPo is that they think it will look good in their media kit, one of the things some new bloggers think are more important than actual traffic. And when it comes to HuffPo themselves I just read that they thinks of unpaid writing as more authentic and real and that there is a beauty in people writing just for the love of it. Which of course means that the people that can afford putting time on it for free will be the ones being able to write and I hate the thought of that.

    Right now I’m not doing any real money on my blog but I’m unemployed and can’t work due to anxiety so I still have the time to put on my blog. But if I was to put the time into blogging that I want to be able to in the future I know I won’t be able to do it for free, or for free stuff becasue I would still have to pay the taxes for the things I’m getting.

    You are amazing and thare are so many other bloggers that are so amazing too and we are too good to work for free, no matter how noble it might be seen as./love Ida

    1. I hadn’t heard that, but if they are perpetuating the idea that writing has to be unpaid to have value, that’s very hypocritical of them, because they DO pay their staff writers, and some of their freelancers… Arianna Hufington certainly doesn’t run HuffPo purely “for the love of it”, and the section editors and staff writers don’t either: they all get paid for their work, so shame on them for trying to tell other writers they should only do it for “love”!

      I have heard people say they feel there’s a certain kudos in being able to put “as seen in HuffPo” in their bio etc, so I’d be interested to know whether it does actually impress brands who are looking to work with bloggers. They don’t have a great reputation in writing circles (I know some journos who’ve been paid to write for them in the past, and who have now asked to have their bylines removed, because they don’t want to be associated with them), so I’d be interested to know if it’s something that brands take into consideration!

  4. Such an important post! I know a lot of newer bloggers are excited about getting noticed by brands and will often work for free. I’m sure I made mistakes like this when I first started blogging, but when I quickly realized it was of no benefit to me, I wised up. I get the same sort of requests as a performer, and while there are people who perform as a fun hobby (and there’s nothing wrong with that), I value my time and skill too much to do work for free, unless it’s something that gives me enough creative fulfillment to offset the lack of financial compensation. That’s hard for some people to understand, I think, but it’s SO important for artists of any kind to value themselves properly – because most of the time, society won’t!

    xox Sammi
    http://www.thesoubrettebrunette.blogspot.com

  5. Thank you so much for writing this, you put it so well. I’ve been stuck in that area of doing things for brands for absolutely nothing just because I felt flattered that they wanted me and I have even been lied to by brands who said they’d share my post on their social media and then they didn’t so I gained nothing not even exposure. Brands take a lot of advantage of bloggers who don’t know their own worth and it’s not okay. It takes a lot of time and effort to even put one post together and it is a lot of your personal creativity and I think there needs to be more people like yourself promoting believing in your worth and the value of your posts 🙂

    lots of love, Marianne xxx

    http://myhappybubblexx.blogspot.co.uk/

  6. It’s such an interesting coincidence, people are like that about my knitting. “Will you knit me a hat/scarf/cardigan?” “Sure. It’ll be about $100/$150/$600*” “But you’re a knitting pattern designer, it’ll be good exposure!” aaaaand my head explodes. Also, people who ask why all my patterns cost money, that’s a good one too. My time and effort are not free. There’s always opportunity cost (ie. I could be doing something else, like my finance-y office job), and it is unreasonable to expect me to pay a price that I can’t recoup somehow.

    *imaginary numbers. Basically cost of materials + my hourly wage.

  7. Some really great things to think about here, for sure. I think at the end of the day the question that you have to ask yourself before agreeing to any sort of arrangement with a brand or another website is, “How does doing this benefit me?” and I think different people are going to come to vastly different conclusions based on what their goals are.

  8. I completely agree with you on working with brands, but I feel like when you are very small and new to blogging itself doing guestposts on other blogs is actually a great opportunity. At least it was for me.

    Linda, Libra, Loca: Beauty, Baby and Backpaging

  9. This is a really interesting post Amber and I completely understand what you are saying and can empathise with your frustration. From a ‘brand’ point of view though, it is equally frustrating. Without going into too much detail, I am a very new and small brand trying to build a business which has a product to see. I have spent a small fortune giving bloggers, potential stockists, competition winners, etc free products in an effort to build awareness of my brand and, similar to your own experiences, the return has been almost negligible. So whilst the bloggers I have collaborated with have written a post for me in return for products, there was no way I could afford to pay them – I genuinely do not have any budget for that at all. And if I had I would have been so disappointed because the return was next to nothing in terms of sales (which is obviously what I need for my business to survive). I realise that you are talking about established successful brands in your post but just wanted to say that it is equally hard for small brands trying to build their company awareness – we are facing the same kinds of challenges as bloggers building their business. Oh well, I guess nobody said it would be easy, Lorraine x

    1. I think the challenge on both sides is pretty much the same – to try to work out whether or not any collaboration you decide to enter into will have an actual benefit to you, whether you’re a brand or a blogger. I think there’s often a real lack of communication between the two parties, which is a fault on both sides: there really needs to be a clear understanding of what each party expects to get out of the exchange, but a lot of the time that doesn’t happen, so they both end up disappointed!

  10. I wrote about this a few days ago. I attended a seminar in which a shop owner was teaching brands how to get bloggers to work for free for them. I was very annoyed about everything. I don’t work for free either, maybe I would if the right company with the same values as me would approach me with a great project, but it didn’t happen so far. 🙂

  11. Same idea, different vein here… And I live in Canada so it may be different here than in Europe, but I used to date a guy who was a reporter for a mid-market radio station. He worked crazy weird hours, attending events and situations, wrote the stories and reported them on air. He was barely paid a living wage to do this job, as were all the reporters. Meanwhile, the people who worked in the advertising department were making at least three or four times as much for putting ads together, doing voice-overs, etc. When I questioned him on how unbalanced that seemed, he just shrugged his shoulders and said the reporters had more credibility by making less. Say whaaaaaat?

  12. Great post, Amber! My blog isn’t monetized (but never say never.) However, I’m an image consultant, and personal shopping is a big part of my job. I’ve had women I’ve just met act all buddy-buddy with me and say “hey, we should go shopping together sometime.” Um, no. I don’t tell this to them, but I have 2 BFF’s I will shop with. One wouldn’t take my advice if I gave it to her, and the other doesn’t need my help. Another thing I hear (from the same kind of person) is “If you ever see anything you think looks like me/would look good on me, let me know.” Again…um, no! My clients pay me really good money to help them, and there’s work involved that happens before I ever set foot into a store for someone. So…I totally get what you’re saying in this post.

    I will add just one more thing…I totally appreciate your advice on this subject, as it will be super helpful when/if I monetize my site. Thank you!

  13. I just had to respond to yet another of these ‘why don’t you create content for us, and we’ll share it with our followers’ post offers. I’m getting sooooo tired of them. When I’ve made the mistake of thinking free exposure was worth it, it never has been…

  14. Thanks for this. I’ve been hearing about Huff Po’s lack of payment of writers and it really bothered me. Enough that I don’t even want to support the site by reading or sharing articles from there. Your advice about really considering whether or not it will personally benefit you is on point. Whether or not someone loves writing, taking photos, whatever, doesn’t mean they shouldn’t be paid to do it.

  15. Amen! Blogging is work, whether it’s fun or not. I get a lot of emails saying, “here’s a great topic for you to post about for our campaign!” And I’m like…no. I appreciate someone thinking my blog is good enough to even ask but seriously? I get nothing out of the time I would spend on something like that. I blog in my free time for fun but it’s still my free time and if I’m going to do work, I want to get paid for it in some way.
    Anyway, fantastic post! You summed it all up!

  16. These all great points ~ particularly communication about what the brand/blogger expects! I often wonder why that isn’t made clearer ~ it would make sense from the brand’s point of view because then they could look to see if those performance indicators were met, and the blogger would know what it is they actually have to produce. But sometimes I feel like it’s super hard as a small blogger to expect anyone to compensate you for your work, much less pay you. What does a small blogger have to offer a brand in terms of sales? Because isn’t that ultimately what the brand is looking for? Good quality content they can use? I suppose that’s a fair trade… Hm. Just pondering aloud, but thank you for posting on this topic ~ I’m always eager to learn how other bloggers handle this particular part of blogging. ❤

    xox,
    bonita of Lavender & Twill

  17. “the challenge for me is not to try to “compete” with bloggers who work for free, but to try to be the kind of blogger brands are willing to pay. Which is hard, yeah, but no one ever claimed it was going to be easy, did they?”

    & that, in a nutshell, is why your blogs are ones I’ve been following for years now, & visit more than any other website. You are incredibly good at writing – at least, I really enjoy your writing style -, and you forever work towards improving on yourself. You take your job very seriously, and put a lot of work into what you do, and it really shows.

  18. I really needed to hear this just now Amber… I battle with myself in terms of valuing my own work as a writer and blogger and feel that I compromise too often as a result. I hope I get to the stage you’re at sooner than later. Thank you for sharing your views so eloquently as always. x

  19. Huffington Post is the most unethical website ever! They are completely immoral. To be honest, I don’t think of it as being particularly prestigious – if someone told me they were published on HP, I directly think, ok, your writing isn’t really worth much since they didn’t think you were worth paying. Alos, the quality of writing and information on HP is pretty appalling. It may not matter in most cases but I recently read a legal article with COMPLETELY FACTUALLY INCORRECT LEGAL information (I am a lawyer by profession). Its easy to put a disclaimer stating this is not legal advice but there are enough number of people who will act on that advice to their detriment.

    All in all – if you are writing for free for a profit making enterprise, you are doing a great disservice to writers, photographers, bloggers and other creatives everywhere. You are implying their work is worthless. Its going to be a sad day when we don’t value value art and fashion and poetry. This might sound dramatic and ominous but that’s where we are headed.

    http://www.FashionandFrappes.com

  20. Hi Amber, I read this post many time but never knew how to comment with the right phrase without sound weird. So here goes.I’m just going to blunt about i.. When I get ask to write a blog post for my personal blog on something, people (usually PR) think I’m mad when I say i don’t write it for free. I’m still finding it tricky to ask for money when PR send me samples or a sponsor post link. How do I ask for money? I can happily say to my clients that I work through my digital marketing job that I’ll write a 500 words blog post on plumbing for £50! But if someone want to send me sample to try out and review or to write a sponsor post on something, how do I bring the money conversation in? Seriously that the one thing I do struggle with my personal blog.

    Any help would be appreciated. I’m like you (and I suppose many other) not at the liberty to work for free – I have to make money – it part of my livelihood. I know that, but how do you have the money talk with people?

    1. I would normally just say something like, “As my blog is my livelihood, I’m unfortunately not able to provide coverage in exchange for products, but if you have a budget for this, I’d be happy to discuss it with you!” They can only say no!

  21. I’m inspired. Your focus on creating content that speaks for itself is spot on. These types of philosophies are what made me want to start blogging to begin with.
    Thank you for sharing.

    Stevey at Bizzie-Body

  22. Hi Amber, if you were a Nigerian I would have said you were speaking from your Nigerian experience as a blogger working with brands. I never knew that this blogger/brand exploitative relationship is a world wide problem. Most brands especially big brands expect you to be flattered because they noticed your blog and I’m fact they feel they are doing you a favour by associating themselves with you despite the advantages such a partnership would bring to them. The worst is when your friends and family expect you to advertise their products free for them. wonderful article by the way…

  23. I still see loads of bloggers really pleased that they get to publish their content on HuffPo but I just don’t get it, especially now you sign up as a contributor without even needing to have direct contact with anyone. I don’t want to put down anyone that has been featured as it’s great for something that big to recognise your writing but it’s now just a huge commercial machine. There’s no benefit as the backlinks aren’t even do follow so has no impact on DA. The key part for me is “If YOU’RE going to profit from my work, then I expect to profit from it too”, there’s got to be some sort of mutual benefit for it to be worth it

  24. Great advice, thanks for writing this! I have had a few “opportunities” in my inbox recently that might have seemed appealing once but now I pause and think “What’s actually in it for me to provide your site free content?” I may not be a pro blogger but we all need to value our time and efforts more, there does seem to be a bit of a blogger backlash happening towards being treated like free p.r. machines. 😉

  25. Maybe the PR industry is changing too slowly? In the past, brands didn’t have to pay media to produce content about them because the media made money through selling content or large-scale advertising. The way bloggers make money is often different to traditional media. But PRs expect the same reaction when they approach bloggers etc as they do with traditional media.

    For example, I wouldn’t expect a magazine editor to want payment to write about a product in his or her publication – not an official payment anyway. ;o)

    Just my thoughts. I might be well off the mark!

  26. I love this post so much! I’ve just found you through the magic of Pinterest (how could I not be drawn to your pins?!) and this post jumped out at me when I came to visit for the first time.
    It’s amazing how many times we get the wonderful opportunity to do a whole lot of work for a whole lot of nothing. And I’m often muttering ‘people can die from exposure’ when that word gets thrown around.
    Thanks for sharing this one in such a great way, and a big Amen to valuing ourselves and our work every day.

  27. I was happy to find your blog today! I really appreciate you sharing your experiences with us. You cover such a broad range of topics that there must be something helpful for everyone who visits your blog. Thank you!

Leave a Reply

Your email address will not be published.